Thursday, March 16, 2017

The Revolution is almost always stolen

The revolution is almost always stolen. Examine most big ideas that change the world, most were appropriated. The story is no different with the globally famous McDonald's, the fast food giant. This is the story told in The Founder (2016) directed by John Lee Hancock.

Michael Keaton is mesmirising as Ray Kroc, the man most people think of when they think of McDonald's. Kroc is a struggling 52-year-old salesman who will not give up a burning ambition to be a more than average success. But it seems like the stunning success he craves will never be his until he runs into two brothers Richard (Nick Offerman) and Maurice McDonald (John Carroll Lynch) who run a successful restaurant in San Bernardino, California.

The McDonald's restaurant is booming when Kroc stumbles upon it. The McDonald brothers have innovated a fast food system that ensues a customer receives their order almost as soon as they pay. Kroc wants in on what they are creating. The Founder is about what he does get first, a foot and then more, in. It is terrible and thrilling to watch.

Today, the McDonald's history barely mentions the brothers who gave it not just its name but the system that makes it so effective. The Founder, in part, is about how they were robbed of their creation. But it is also about business; what it takes to start it, grow it and ensure it survives all competition.

Do you know what is really strange about The Founder? You will fail to hate Ray Kroc. Or at least Michael Keaton's Ray Kroc.